Toturial for Starter On RedNote

Key for Starter

1. Define Account Positioning

Determine the theme of your account and your target audience, ensuring consistency and professionalism in your content.

2. Maintain Activity

Regularly post high-quality content and engage in interactions, such as liking, commenting, and mark other users' notes.

3. Provide Valuable Content

This is key to attracting and retaining followers. Content should be novel, practical, interesting, or emotionally resonant.

4. Obey Platform Rules

Do not post illegal, low-quality, or plagiarized content, as this may lead to account restrictions or bans.

5. Optimize Account Information

This includes your profile picture, nickname, and personal bio, making them clear, attractive, and easy to remember.

6. Pay Attention to Account Weight

Account weight influences the exposure of your notes, and it's increasement requires sustained good performance over the long term.

7. Follow Hot Topics

Create content related to current hot topics to increase exposure opportunities.

I. Account Positioning

Do not treat XiaoHongShu like a Twitter. Before starting, clearly define the vertical direction you will focus on and delve into content creation.

How to Choose a Vertical Direction ?

Interest: What you love and enjoy doing.
Profession: Your expertise or what you are good at.
Choose a direction that aligns with both your interest and expertise, which will not only promote regular updates but also make the process enjoyable and sustainable.

II. Account Creation

Use a new phone number (never registered before) to create a new account and nurture it for a week. This is to ensure XiaoHongShu identifies you as a genuine user rather than a bot (to avoid future traffic restrictions) and to accurately determine your account's direction for better content push.

Nurturing the Account

  • Follow top influencers in your niche.
  • Search and view content in your direction, liking 10 posts daily, and collecting and commenting on 5 each.
  • Use the account to browse for 1 hour daily.

III. Account Name and Introduction

After nurturing the account, proceed to modify the name and introduction.
  • Name: Simple, memorable, and relevant to your niche. For example, if you focus on operations, name it "Operations by XX" or "XX's Operations Notes."
  • Introduction: A concise description of yourself, such as your position, industry, and experience. For example: "Ten-year Operations Director of a Listed Company," and specify your content direction, such as knowledge sharing, interview experiences, personal growth, etc.
  • Background ImageSimple and elegant, avoiding excessive ornamentation.
  • Blogger TagsSuch ascollege student, working professional, etc.

IV. Find Benchmark Accounts and Analyze Hit Posts

How to Find Benchmark Accounts:

  • Search by Name: Directly search for keywords in your direction and follow bloggers with a large fan base and consistent updates.
  • Search for Hit Posts: Directly search for hit notes in your vertical direction and follow bloggers who post them.
  • System Recommendations: The system will recommend relevant content based on your searches and views. Follow low-follower accounts with high-quality posts.

Analyze Top-performing Posts:

  • Content Theme: Understand the main theme, content included, presentation format (video or imgae), and target audience.
  • Cover Design: Single image or multiple images, angle, image text content, font, size, position, etc.
  • Copywriting: Framework, popular keywords, expression style.
  • Build your own topic list, with enough topics to last for at least one month.

V. Content Creation

Determine Update Frequency and Time:

New accounts should aim for daily updates to maintain activity and basic traffic. If daily updates are not possible, update at least 3 times a week. Fix a daily update time and test during the account's initial phase to find the best posting time.

Determine Presentation Format:

Choose between video or image based on your direction, referencing benchmark accounts.

Title + Cover:

These determine your content's click-through rate. If users are not interested in clicking, no matter how good your content is, it will be ineffective.
  • Title: Incorporate popular keywords in your direction, refer to hit post title templates (to be updated later).
  • Cover: Single image, single image with text, solid color with text, comparsion image with text, 4-image with text. Avoid overly complicated designs that distract from the main point, and maintain consistent cover formats for a pleasant homepage view, enhancing follower rates.

Main Content:

Keep copy within 500 words, avoiding too much detail as users may lose patience.

Content should be easy to understand, treating readers as newcomers with no prior knowledge.

Characteristics of hit posts: resonance, practicality, topic relevance, insteresting.

Prepare scripts in advance for video notes to avoid disorganization or unnecessary talk.

Forbidden Words: Avoid using any forbidden words, as this may lead to penalties.

VI. Data Analysis

Review the data of each post to identify strengths and weaknesses, summarize experiences, and continuously improve.
  • Low Click-through Rate: Unattractive titles or covers.
  • Few Likes or Collections: Poor content quality.
  • Few Comments: Lack of topic relevance or interaction guidance.
  • Few New Followers: Unattractive homepage, content not sufficiently beneficial to others.
Xiaohongshu, also known as RedNote, is a popular Chinese social media platform that combines elements of Instagram, Pinterest, and TikTok. It is a content-sharing app where users can post photos, videos, and notes on a wide range of topics, including fashion, beauty, lifestyle, and more. The platform is particularly popular among young people in China for its focus on discovery, allowing users to explore new products, seek recommendations, and share their experiences. A key feature of Xiaohongshu is its note function, which enables users to create detailed reviews and tutorials, making it a go-to app for both content creators and consumers. Additionally, the app integrates e-commerce, allowing users to purchase products directly through shopping links. With its personalized algorithm, similar to TikTok, Xiaohongshu curates content based on users' interests and behaviors, making it a significant player in the social media landscape.